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Home Sale Plan

Detailed Plan for Your Home Sale

  • Determine your home value and complete an estimated net proceeds sheet to determine your estimated proceeds from the sale of your home after fees, taxes, and any applicable payoffs.
  • Complete listing paperwork, install lockbox, consult about staging, and prepare home for photos.
  • Create a marketing plan and pre-listing strategy
  •  Syndicate property on multiple websites.
  • Discuss how showings and open houses work.
  • Continued marketing throughout the course of the listing period.
  • Discuss next steps after obtaining an accepted offer (contract to close). In particular, discuss inspections, appraisals and closing.
  • Continued contact and care after closing.


Marketing Action Plan for Listings

  • Walk through the home with you to make suggestions for preparing your property for a faster sale and to net more money for you.
  • “Home Enhancement” checklist and schedule prepared for getting ready to enter the market.
  • Staging advice and coordination: A room by room assessment of your home to develop a list of recommendations to dramatically improve the appeal and impact of your home. We give you the keys to making it more inviting to potential buyers (suggestion only / not required).
  • Showing instructions and lockbox review, providing safe and easy access for buyers to see your home with a schedule that fits your life.
  • Prepare the seller disclosure and brochure package for your property so that it can be appropriately positioned in the marketplace.
  • “Home For Sale” sign placed in your yard with property-specific riders.
  • Photo session scheduled when your property is ready (decluttered, cleaned and staged).
  • Prepare a detailed list of features that your property offers. This comprehensive list will be used in our marketing materials and strategy.
  • Multiple high-quality, professional photos taken of property and hand selected for marketing purposes.
  • Telling the story: most agents primarily focus on the facts and features of a home when they expose it to the market. Our focus is on telling the story of your home and its special benefits. The difference is subtle but powerful. All of our marketing, including property brochures, print marketing, web marketing, virtual tours, etc. are focused on telling the story of your home through words and photos. Buyers only care about the facts and features of your home after they have connected with it emotionally.
  • Email marketing campaign to REALTORS® and personal contacts.
  • Submit property details, showing instructions, photos and tour information to the Multiple Listing Service (MLS) to receive maximum exposure to all members of the REALTORS® community in Central Indiana and to all potential buyers.
  • Professional property photos uploaded to hundreds of Internet websites for exposure to all potential buyers and investors – locally, nationally and internationally.
  • Social media marketing campaign implemented on various platforms.
  • Property listings created for popular websites such as, Zillow, and many others with detailed property features and descriptions and multiple photographs.
  • Incorporate other marketing methods unique to your property to attract the buyers that your property will best suit.
  • Multiple ways to inquire about your property on each website on which it is featured.
  • Open house scheduled (if appropriate).
  • Every inquiry about your property will be responded to in a timely manner.
  • Feedback from local REALTORS® will be solicited, summarized and reported to you in a timely manner.
  • erformance and strategy reviews. Updates of market changes, and relevant properties sent to you for review.
  • Inspect vacant property for security and condition on a regular basis.
  • Continued suggestions and advice for positive changes that can be made to the property to maximize marketability are provided.
  • Communicate progress in marketing your home with you regularly.
  • Complete due diligence on all inquiries and submitted purchase offers (including research on all prospective buyers whenever possible).
  • Professionally represent you upon presentation of purchase offers by the cooperating real estate agents. Negotiate the highest possible price and best terms for you at all times.
  • Work toward putting great offers together in writing and submitting all offers to you in person or electronically via Dotloop (if you are out of town or not available).

In the end it’s all about getting RESULTS! We will work hard to get you great results and get your home SOLD for the highest possible price!

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